A big reason for Adidas’ slump

April 18, 2018


Basketball has played a key role in apparel companies growth with flagship athletes LeBron James and Steph Curry leading the way. A big reason for Adidas’ slump was that the company did not possess an elite NBA star that can compete with the likes of James and Curry. Athlete endorsements have been essential to the success Under Armour and Nike has experienced in 2015.

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